Real World Work: Overall Outdoor Services
Re-Branding: Logo
In 2024, Overall Outdoor Services decided to re-brand. Previously known as Rock River Pressure Washing. Overall Outdoor Services LLC is a professional lawn care and landscaping company serving residential and commercial clients throughout Dodge, Fond du Lac, and Washington County. Since 2020, they've provided reliable outdoor services including lawn mowing, fertilization and weed control, landscape maintenance, gutter cleaning, snow removal, pressure washing, deck staining, concrete landscaping, and seasonal yard care. They focus on consistent, high-quality property maintenance for year-round results.
The goal for the new logo was to create something more modernized and that matched the new feeling of the company. Something that would catch the consumers eye. OOS wanted to have the "O" and the "V" as the pictorial aspect of the logo. I sketched out some different ideas and this the design that fit the company best.
Original Logo
New Logo
Re-Branding: Getting the Word Out
The next step we took was to design different items to help get the word out: postcards, business cards, flyers, etc. The goal with this was to ensure that customers did not throw away the item that they were receiving. It was crucial to stand out and catch the eye.
Postcard Front Side
Postcard Back Side Options
Facebook Ad
Business Card
What I gained:
With doing this work for the past two years, it has helped me grow as a designer in numerous ways. I have learned how to keep all of my designs and marketing on brand with Overall Outdoor Services. My client communication skills have strengthened and continue to do so. I am more time efficient as well as I have developed more skills within Adobe Creative Cloud. Learning every day and growing my skills has been my favorite part about these projects.